Facebook has become the social media giant and leader in innovation. According to Josh Constine (2016), Facebook currently has approximately 1.59 billion users and generated nearly $18 billion in revenue in 2015. Recently, they have been pushing towards increasing their mobile presence and capabilities to keep up with the changing marketing. An estimated 80% of Facebook’s annual revenue is received by mobile advertisement and nearly 827 million users elect to use Facebook only on their mobile device.
Why Go Mobile?
Facebook has released a couple mobile applications that went viral in the past few years. The release of the Messenger app allows people to easily message back and forth with each other without having to open the Facebook app. To make their platform even better, Facebook added the capability to call the individual through Whatsapp. The Messenger app currently has 800 million users while the Whatsapp has 900 million users. The combination of these two applications has enabled Facebook to expand its market and platform at impressive rates. Also, these applications are free for users to download and use!
As many have already found out, Facebook has stepped up their game once again to show competitors what they bring to the table. Facebook recently released Live, which allows Facebook users to stream videos in real-time. Once the live recording is finished and on Facebook, it is permanently available for viewing and the comments are overlaid in the videos as they are made.
Some may believe that streaming a live video will have the same amount of interactions and interest as a standard posted video, but this has not been the case. According to MediaKix (2016), people spend three times longer watching live streaming videos than regular videos. In addition, videos using the Live feature receive 135% greater organic reach. Since the release of live streaming, there has been an average increase of 75% more videos posted per user.
With the increased amount of interaction and organic reach, this is a powerful tool for companies and internet marketers. Product reviews and releases with special offers will likely become common on Facebook. Obviously, whenever something is developed or released, there is always the chance that people will misuse it. The live streaming feature will be another tool for hackers or individuals who are looking to post inappropriate content.